Financial applications are becoming a hype as the users of mobile phone banking are increasing rapidly. Research highlighted that it’s even getting more common than internet banking. Therefore banks and financial service enterprises are highly targeting this user group to introduce new apps on the smartphone market. The banking sector considers it so crucial as mobile banking customers consult their accounts more than 3 times more frequently than internet customers, using applications for banking, investments, pensions, mortgages, property, currency etc.
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